Why Wait Till Summer?
Why You Should Consider Marketing Your Property At Christmas
Are you considering a house move in 2018?
Perhaps you are already marketing a property or maybe, like many, you are waiting for the spring market which is the busiest time to market your home, right?
Well, not according to one of the country’s leading property portals.
Rightmove.co.uk have recently published statistics that prove the busiest time for traffic through their website is between Boxing Day & New Year.*
So is this due to consumers’ trialing their new technology Santa has delivered and looking for property?
Traditionally, the start of every New Year sees a large increase in buyer & tenant activity, but another frustrating statistic that can prevent the majority of these motivated applicants finding their dream home is a shortage of properties available as sellers and landlords await spring to introduce their property to the market.
Why do sellers and landlords wait?
Many buyers and tenants start viewing homes from the start of the New Year and clearly they are using the festive season to research the market, consider locations, prices, registering with agents and booking appointments to view.
Well, what else is there to do?
The Christmas party hangover has finally subsided, you’ve packed away another mountain of unwanted socks and you’ve queued for the January sales and probably been crushed in the process.
So, with the great numbers actively searching property, it makes sense to get a head start on the competition and get your property ‘live’ over the festive season.
We could even launch your property to the market on Christmas Day or any chosen day during the festive period.
Are we mad? Don’t worry we won’t be disturbing the Christmas dinner or the family game of charades but as you enjoy time with the family and another cold turkey sandwich, others could be viewing your home online and planning their next move.
We can be organising the marketing material such as photographs, floor plans in the lead up to Christmas so whilst you finish the Christmas shopping and enjoy another party, our little elves will be hard at work getting your home ready for marketing.
Don’t worry if you’ve already decorated the home for Christmas.
Our professional photographers can still get the eye catching shots they need to go ‘live’ and once Christmas is over, they can revisit and take fresh photographs – HTB do not charge extra for photography, regardless of how many times we visit.
At HTB it’s not only rightmove.co.uk where we promote your property, but a much wider audience via other leading websites zoopla.co.uk & primelocation.co.uk – all in addition to our own website, https://www.harmes-turner-brown.co.uk/, will ensure your property is being seen by literally thousands of buyers or tenants.
So talk to HTB today, we can orchestrate a marketing plan personal to you, and whether you decide to launch on Christmas Day, New Year’s Day or anytime in between, we will be delighted to help.
Whatever you decide, we wish you a very Merry Christmas and a Happy New Year.
Walton 01932 222266
Molesey 0208 001 8385
*Data provided by Rightmove.co.uk quoting visitor traffic between 01/01/2016-31/12/2016
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